更新时间:2018-03-28 10:50:00
高级艺术生活品牌Geleistory歌蕾的故事携高端家居用品、香氛,永生花,珠宝,入驻国高人气生活美学电商—— 一条生活馆。
Geleistory, a high-end art and lifestyle brand, brought high-end household items, fragrances, eternal flowers, and jewellery to the country's most popular lifestyle aesthetics e-commerce company-a living hall.
一条,拥有短视频平台、电商平台和线下店,是一家综合了媒体、电商和新零售的公司。
这家诞生于2014年的自媒体电商平台,创始人是前《外滩画报》总编徐沪生,,选择在40岁的时候创业,凭借“审美能力”第一生产力,横空出世,坐拥3500万的线上订阅用户,抓住了中国新中产们的心,“35岁上下,有了中高端收入和购买力,对生活品质要求比较高”,满足他们,是一条的核心实力。
yt, with a short video platform, e-commerce platform and offline stores, is a company that integrates media, e-commerce and new retail.
This self-media e-commerce platform was born in 2014. The founder is Xu Husheng, the former editor-in-chief of The Bund Illustrated. He chose to start a business at the age of 40, relying on the first productive force of "aesthetic abilities", he was born and sat down. With 35 million online subscribers, it has captured the hearts of the new and middle-class Chinese. "At the age of 35, with high-end income and purchasing power, the quality of life is relatively high." Satisfying them is a core strength.
一条创始人徐沪生说:
“现在日本和美国的中产是老中产,而中国的中产其实是新贵。我们自己也是从一穷二白走过来的,今天所讲的生活美学在20年前都是很难想象的。父母也没留下好东西,一切都需要重新买。
真真切切地提高中国人的生活美学,这就是我们的使命。”
YT founder Xu Husheng said:
"Now the middle class in Japan and the United States is the old middle class, while the middle class in China is actually a new upstart. We ourselves have come from the poor and the white. The aesthetics of life today are hard to imagine 20 years ago. Parents have not left Good thing, everything needs to be bought again.
It is our mission to truly improve the aesthetics of Chinese life. "
Geleistory运营总监 高睿 表示,高品质、高品味、高审美,热爱艺术,是我们客户的大标签,他们自身可能是艺术家、律师、设计师、中高管理层和自由职业者等等,他们对审美的追求是我们不断深入创新、研发的推动力。一条平台精准的汇聚了这批新中产,他们能在这个平台上遇见Geleistory,认可我们的产品、我们的设计、我们的品质,我们在审美上达到了共鸣,这使得我们三方都获得自已想要的,不仅仅是商业价值,是更深层次的认可,社会价值。
我们希望“一条”的用户通过线上线下平台,更多的喜欢上我们。
Geleistory Operations Director Gao Rui said that high quality, high taste, high aesthetics, and love of art are the big labels of our customers. They may be artists, lawyers, designers, middle and senior management and freelancers, etc. The pursuit is our driving force for continuous in-depth innovation and research and development. A platform brings together these new middle class accurately, they can meet Geleistory on this platform, recognize our products, our design, our quality, we have reached the aesthetic resonance, which makes all three of us get what we want It is not only commercial value, but also deeper recognition, social value.
We hope that "yt" users will like us more through online and offline platforms.
Geleistory创立于2012年,她几乎和一条一样年轻,一起成长,和中国的新中产一起成长。
Geleistory旗下拥有高端家居用品、香氛,永生花,珠宝,高定婚纱等多元化品牌;设计理念源于艺术与生活,从独特的视角发现生活中的美和意义,把对生活的态度、热情,憧憬融入产品中,将艺术与情感融合在一起,崇尚自然,追求精致而美好的生活方式,逐步成长为以艺术设计为主导、涵盖多个领域的时尚轻奢品牌。
Geleistory was founded in 2012. She is almost as young as Shizu, growing up with her, and growing with the new middle class in China.
Geleistory owns a variety of brands such as high-end household items, fragrances, eternal flowers, jewelry, and high-end wedding dresses; the design concept originates from art and life, and discovers the beauty and meaning of life from a unique perspective. Looking forward to integrating into the product, integrating art and emotion, advocating nature, pursuing a refined and beautiful lifestyle, and gradually growing into a fashion light luxury brand led by art design and covering multiple fields.
一条,是优质生活媒体,也是生活美学电商。诞生于2014年,目前拥有超过3500万的线上订阅用户,已获得包括挚信资本、SIG海纳亚洲、华人文化等在内的多轮投资。
自媒体“一条”、“美食台”,每天通过微信、微博,向用户推送优质的原创视频内容,报道最美的设计、图书、建筑、民宿、艺术……已采访过全球超过1000位顶尖设计师、建筑师、艺术家、作家、匠人、美食家、生活家。
我们的生活美学电商:“一条生活馆”,每天为数千万用户提供在线购物服务,精选来自全球的100000件生活良品、2500个优质品牌,家居、家电、服饰、美妆、美食、图书、文创、健康……坚持严格挑选、亲身试用。
2018年9月22日,一条实体店在上海开幕。在这个生活良品集合店里,你可以在大屏幕上观看到数千条精美的原创视频,你可以亲身体验数千件生活良品,还可以参加定期举办的文化沙龙、讲座,现场与文化名人、艺术大师进行交流。
日用之美,尽在此间。
YT is a high-quality living media and a life aesthetics e-commerce. Born in 2014, it currently has more than 35 million online subscribers and has received multiple rounds of investment, including Zhixin Capital, SIG Heiner Asia, and Chinese culture.
From the media "One Article" and "Gourmet Table", we use WeChat and Weibo to push high-quality original video content to users every day, covering the most beautiful designs, books, architecture, homestays, arts ... We have interviewed more than 1,000 top designs around the world Architect, architect, artist, writer, tradesman, gourmet, living.
Our life aesthetics e-commerce: "One Living Pavilion", which provides online shopping services for tens of millions of users every day, selected 100,000 pieces of good living from around the world, 2,500 high-quality brands, home appliances, home appliances, apparel, beauty, food, Books, culture and innovation, health ... insist on strict selection and personal trials.
On September 22, 2018, a physical store opened in Shanghai. In this good living collection store, you can watch thousands of exquisite original videos on the big screen. You can experience thousands of good living personally. You can also participate in regular cultural salons, lectures, live and cultural celebrities, Artists communicate.
The beauty of daily use is here.